Client
LOGO & BRANDING
Arçelik is the market leader in Turkey’s home appliances sector and also the third largest company of its sector in Europe. “SENSİZ OLMAZ / NOT WITHOUT YOU” Program is a loyalty program of Arçelik for its current and potential customers in Turkey. Based on the idea that in each house there is at least one Arçelik product since 1955, the motto “NOT WITHOUT YOU” is suitable both for the customers and the brand itself. Inspiration of the logo: EVIL EYE BEAD: a traditional icon for Turkish people, believed to give protection and bring good luck. Given to the beloved ones to protect them.
